We carry a wide variety of handmade and custom fishing lures.



Locally sourced, custom soft bait simply works better.



Show off your love of fishing with a hat, hoodie or T-shirt.



From keychains to koozies, we carry all the fishing accessories you could want.

We're a Trusted Store for Local Fishers

Visit our online fishing store today

As you prepare for an upcoming fishing trip, it's a good idea to stock up on soft bait and handmade fishing lures. With the right equipment, your trip is sure to be successful. Whether you're planning a week-long trip or looking forward to a relaxing evening, visit Overland Fishing's online store, Tyler, TX's choice fishing supply, to make sure you have everything.

Our online fishing store carries fishing apparel, soft bait, custom fishing lures and anything else you might need for an enjoyable fishing trip. Browse our stock now to find something you'll love.

What makes us a fan favorite?

There are several online stores that sell handmade fishing lures and other fishing essentials, but not all of them offer the same quality service as Overland Fishing in Tyler, TX. We are:

Knowledgeable about local fishing spots

Familiar with the types of baits that work best

Well-stocked with local products

Friendly and always willing to answer questions

Passionate about the fishing community

Our online fishing store makes it convenient for you to get the fishing supplies you need. Reach out today to learn more about the products we offer.

Pick up bait that will help you catch a big one

Nothing is more annoying than waking up early, traveling to your favorite fishing spot, getting everything set up just right and then not catching anything all day. If this happens to you, it may be because you aren't using the proper bait. Overland Fishing works with local fishing guides in Tyler, TX to determine which of our baits and handmade fishing lures work best.

We're passionate about fishing and are always happy to offer advice on how you can have a more successful trip. Visit the Contact Us page today to email one of our experienced team members.